When I left school, I had a simple mantra for myself:
Find a profession that you love, or die trying.
Fortunately, I found design, and I'm still alive.
Focus over time
Preferred design tools
Photoshop
Figma
Illustrator
Premiere
3ds Max
MeshLab
XD
Animate
InDesign
Framer
Webflow
Design values and principles
I believe design has a unique ability to humanise, harmonise and galvanise. So my approach to technology projects is to combine human-centred methods with a strategy connecting design work to commercial outcomes, in the context of an inspiring vision of the future.
001
Seek balance
Between user needs and business objectives, between speed and quality, between personal growth and collective outcomes.
002
Measure what you can
Not everything that matters can be measured. Combine empirical methods with intuition to chart the best possible course.
003
Everything is connected
Nothing exists in isolation. Zoom in to craft the interaction, then zoom out to consider connections to organisation, brand, social/economic impact.
004
Inspire, guide, empower
Set people up for success, give them the tools and support they need, trust them to figure out the details for themselves.
